At first glance, this feels like a sick joke. Our beloved Reggie is retiring in April, and a guy named BOWSER is set to replace him!!
Today, Nintendo announced that Reggie Fils-Aime, President, and COO of Nintendo of America, will retire after more than 15 years with the company. Doug Bowser, the current Senior Vice President of Sales and Marketing, will then succeed Reggie as President of Nintendo of America.
In a press release, Reggie said the following – “Nintendo owns a part of my heart forever. It’s a part that is filled with gratitude – for the incredibly talented people I’ve worked with, for the opportunity to represent such a wonderful brand, and most of all, to feel like a member of the world’s most positive and enduring gamer community. As I look forward to departing in both good health and good humor, this is not ‘game over’ for me, but instead ‘leveling up’ to more time with my wife, family, and friends.”
Reggie started at Nintendo of America in 2003 as its Executive Vice President of Sales and Marketing and became its President and COO in May 2006. His time with Nintendo began during the Nintendo GameCube and Game Boy Advance era, and his management led to record-breaking sales for products like the Nintendo DS, Wii, Nintendo 3DS and Nintendo Switch systems.
In the same press release, Doug Bowser said “It has been my great fortune to work with and be mentored by Reggie for four years at Nintendo of America. And rest assured, we will continue to build on his work to evolve and expand our brand, furthering Nintendo’s global mission of creating smiles. There are millions more of those to come.” Doug joined Nintendo of America in 2015.
Reggie – thank you for everything. Thank you for your excitement, memorable quotes and interviews, and your overall passion for gaming. Enjoy retirement! The question is – will Nintendo hire a Mario to work alongside Bowser????
You can check out a farewell video from Reggie here.