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Consumer’s Guide to E3

by on June 6, 2017

Last year, I was very surprised to find out that I was accepted at E3.  Like millions of gamers out there, I dreamt of having the opportunity to try demos and interact with the biggest names in the gaming industry.  That dream is now a reality for 15,000 consumers who purchased passes for E3 2017.  I wanted to pass on my thoughts to those who are going for the first time.  My first time at E3 was extremely overwhelming, yet it was one of the best times of my life.  Hopefully these tips will help you have the best experience possible.

This is Not a Convention

This is one of the most important things to remember when it comes to E3.  According to their official website, E3 is home to Software Developers, Buyers and Retailers, Programmers, Distributors, Entertainment Industry Representatives, Financiers and Venture Capitalists, Importers and Exporters, Manufacturers, Resellers, Researchers & Educators, Financial and Industry Analysts, Worldwide Electronic and Print Media.  Consumers should not expect a Comic Con experience, where you go to tons of panels (unless you count E3 Coliseum), autograph signings, and purchase memorabilia.  E3 is a place for the industry to get together to hype their products.  It is an intense business week for these developers, publishers, etc.  I’m sure you will still have a blast attending E3, but keep in mind that the atmosphere is a bit different from what you may expect at a convention.

Lines, Lines, and more Lines

Let’s be real.  I KNOW you want to try Call of Duty before anyone else does.  You want to see what Playstation has in store for this year and beyond.  You are dying to get your hands on Mario Odyssey so you can brag about it to your friends.  The good news is you will have that chance!  The bad news?  You better be ready for lines.  E3 showcases all kinds of games, both big and small.  It should be known that if you are hyped about a game, then chances are thousands of other people are hyped as well.  So be ready for lines that can take up to 4-5 hours.  I was extremely lucky for the majority of my E3 2016 experience.  I didn’t have a ton of appointments, so I sat in some lines.  Breath of the Wild was the longest line I was in at about 2-3 hours.  The shortest was about an hour.

Be Prepared

Those lines bring me to my next point – be prepared.  While it is important to bring deodorant, be prepared is a whole lot more than smelling good.   You need to have water to stay hydrated.  You need good shoes because you will be on your feet for a long time (trust me, there are not a lot of places to sit while in line, unless you want people tripping over you or stepping on you).  You want to bring something to do while you wait (I can wait to see thousands of Switches in line this year).  One of the most important things to bring is a battery pack to charge your electonics.  Just be prepared and everything will go smooth.

Map Everything Beforehand

As you may or may not know, the Los Angeles Convention Center is massive.  There are 2 big halls (South and West) plus areas in between.  Know where to go and where your booths are.  It will save you a massive headache and save you time.

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See Everything!

I know it is tempting to focus on AAA games.  But you will miss out on a ton of great games if you do!  Make sure to see everything!  Go to all booths in both halls.  Take lots of pictures of the intricate booths and talk to the people who are working.  Check out the indie area across the street from the Convention Center.  There are a ton of things to see, so don’t waste your entire time in a 5 hour line every day.

Of course, the all important part of E3 is to have fun.  It’s such a unique opportunity!  You will be utterly exhausted after the show is over, but it’s worth it.  Hopefully these thoughts will help you have a great experience.  If you see me on the show floor, make sure to say hi!

Let us know in the comments if you are attending this year!  If you are, I will see you next week!!

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